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The Herd - An Elefant Never Forgets


Release code: ACE009
Release date: 10 Feb 2003
Format: CD+MP3
Cover Art: Dale Harrison


CD+MP3 - $20.00
MP3 - $9.99

The Herd - An Elefant Never Forgets

* MP3 files are 320kb. CD includes instant MP3 download.

Just when you thought artists stopped making social commentary, The Herd are back with a stomping new album An Elefant ever Forgets. It follows on from their groundbreaking self-titled debut in 2001 that featured the Triple J anthem ‘Scallops’.

This killer second album from the Elefant Traks collective delivers an excitingly diverse wag of inspired Hip Hop,breaks and beats. Rallying on the knife-edge of current world politics, An Elefant Never Forgets tramples raucously from biting political commentary and community-sparked optimism to beautifully colloquial tales of the city. This album furthers their genre-destroying incursion into hiphop,breaks and beats territories,producing a collection of 16 scorching new songs.

An Elefant Never Forgets is musically diverse, bursting with intelligent rhyming, innovative electronic production, and colourful instrumentation. The Herd maintain their strong sense of community and humanitarian awareness, mixing it up with a committed social conscience. They have engrossed audiences with a reputation for energetic live shows.

The Herd features NSW MC Battle Champ Ozi Batla and Urthboy (Culture Of Kings Vol.2).They ’ve made appearances at festivals like Vibes on a Summer ’s Day, and support slots alongside Squarepusher, Anticon, Blackalicious, Spearhead , Herbert, Mad Professor and Supernatural. More important are the headline shows and tours across Sydney, Melbourne, Adelaide and numerous regional areas.

The Herd is the urgent voice of question in politics where many others are remaining silent. One of the independent Australian albums of 2003.


‘It’s intellectually vicious, individually self-empowering and completely compelling…Ozi Batla and Urthboy have continuously proved themselves in battle and on wax, and they just keep on getting better.’ Mark Pollard, InPress February 2003

‘...some of slickest Australian hip-hop released...ever.’, February 2003

‘…the real stars, like Sydney’s The Herd, with beats sharp and concise. A bold album’ Rolling Stone, April 2003

‘The Herd return with a brilliant follow-up...4 stars’ 3D World, February 2003

‘This album will seep into your consciousness and move you – body, mind and soul’ February 2003

‘With a unique sense of time and place I haven’t heard since The Street’s Original Pirate Material…It might be worth picking up this just for some of Australia’s best hip hop, dub and broken beat, but The Herd also have something important to say.’ Juice, April 2003

‘A head-turningly good record, this stuck to the Juice wheel’s of steel for three days straight’ Juice, April 2003

‘A protest song for the times.’ Sydney Morning Herald, June 2 (re: Herd song ‘77%’)

‘The day-in-the-life quality of tracks like “States of Transit” really exhibit their talents as incisive wordsmiths.’ HQ, April 2003

‘The Herd seriously know how to party’ Ministry, April 2003

‘A major milestone for Australian Hip Hop’ Timeoff (Brisbane), March 2003

‘The Herd could well be the Midnight Oil of the Hip hop scene’ Onion (Adelaide), May 2003

“Renowned for their incredible production and sharp rhymes...and theircharismatic and energetic stage presence has won a loyal following.” Canberra Times August 2003

“The Herd’s funky loops, tight production and surely Australia’s best MC ensemble justifies every ounce of hype they’ve received.” Time Off August 2003


1 The Plunderers
2 States of Transit

3 Burn Down the Parliament

4 Superweeds
5 Urban Lady Saloon
6 77%
7 Hunter's Theme
8 The Afterparty Brigade
9 The World Keeps Turning
10 Hell
11 When You Thought Nothing Was Happening
12 Croissant Para Zwei Na Cvrtek
13 High Seas
14 LG
15 Taki Taki
16 Ray of Sun


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All MP3 files are 320kb. Every CD purchase includes instant MP3 download.


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